Starting today, the residents of Liverpool will see TNT Posties on bicycles delivering mail to households and businesses in the L postcode, as it becomes the latest location of our end-to-end delivery service.

The service operates alongside the traditional Royal Mail postal delivery service but with a slight difference. Our Posties are able to scan every letter that is delivered using our track and trace service, giving businesses reassurance that their mail has been delivered.

When online retailers first started out their sites were mainly visited by people who knew exactly what they wanted and would quickly decide whether they would buy an item. Overtime however, online shopping has matured to the point where shoppers browse pages as they would a high street store.

This online trend for ‘Window shopping’ means shoppers now browse sites – sometimes even loading up shopping carts - before leaving with many of them never returning. Why they decide to not buy could be because of a number of reasons; you do not want uncertainty to be one of them.

Do you know if your direct mail items are being opened? Can you see the success and return on the investment from them?

The fact that 70% of people still enjoy receiving mail items through their letterbox, especially discounts and offers, (reported by fast.MAP in 2012) is a huge reason why businesses choose direct mail to help reach their target audiences.

People like to receive updates from their local businesses via post more than any other form of communication. Sending letters to your local community with updates on new products and offers is a great way of creating your business awareness and developing relationships.  

If you are a local business sending mail to addresses within Greater Manchester or certain parts of London, we can help you make profitable savings on your postage costs by using our LocalSort service.