When online retailers first started out their sites were mainly visited by people who knew exactly what they wanted and would quickly decide whether they would buy an item. Overtime however, online shopping has matured to the point where shoppers browse pages as they would a high street store.

This online trend for ‘Window shopping’ means shoppers now browse sites – sometimes even loading up shopping carts - before leaving with many of them never returning. Why they decide to not buy could be because of a number of reasons; you do not want uncertainty to be one of them.

So how can you keep your online customers returning to your site and to ensure when browsing they choose to purchase your products? Here are some examples

Recommendations and Reviews

Providing a recommendations/review page gives consumers peace of mind and confidence in your products. Seeing what other people have thought of your product or service helps them to make their decision as it is factual information.

Also, having a presence on social media can help boost consumers trust in your business. Social media sites like Facebook, Twitter and Pinterest are very popular places for consumers to talk about your brand and products. Showing activity by responding to enquiries and sharing updates will help build relationships and confidence with consumers.

Product Description

It’s so important to provide a clear product description. Never let a shopper feel that they do not fully understand the full function of your product.  People want to ensure that the product they are buying is the right one for them. They don’t want the hassle of getting home to find it doesn’t fit or work quite how they wanted

Have You Got It In Stock?

It’s really frustrating to spend time finding an item, only to then discover after trying to buy it that the product is not available. Once a shopper has decided they want to buy an item from you, preventing them from doing so only forces them to go through the buying process again. Trouble is, they will more likely be doing this somewhere else and won’t be coming back any time soon. So make sure that consumers can see if the item is available and how many are left in stock. This can be done by having an end-to-end ecommerce solution that works in sync with all aspects of the supply chain.

Reliable Delivery Supplier

Consumers want to receive their items quickly and in an undamaged condition. Having a reliable delivery supplier means that you can put your customers minds at rest my ensuring their goods are delivered in the best possible state. When transporting goods it is important that they are handled appropriately and with care as the end consumer will return any damaged goods, which could lead to them not using your business again.

Addressing these points can help you gain trust and confidence from a shopper; trust in that you provide honest and clear information about your products, and confidence that their money is being spent with a reputable trader.