The UK’s thirst for online shopping shows no signs of waning, with around two-thirds of adults regularly scouring the net to purchase goods or services.

However, as you might expect, the online shopping behaviours of males and females tend to contrast greatly.

But what are the main differences your eCommerce business should be aware of?

Let’s find out …

Delivery costs
On average, women are more concerned than men with the cost of delivery and how simple an item is to return if it’s not to their liking. Although the majority of male shoppers DO seek easy access to delivery and returns information, when compared to women, delivery costs are less likely to be a deal breaker.

Patience
Unsurprisingly, compared to women, male shoppers tend to be much less patient when shopping online. That means your site should be simple to navigate and quick to load as men on a mission to acquire goods are unlikely to tolerate an unresponsive site – or a page rife with popups and glitches – getting in their way.

Searching for products
When it comes to browsing items on the web, men typically make use of filters – whether it’s to narrow down a specific pair of trousers, shirt or type of aftershave – to hone in on the particular product they want to purchase. On the other hand, women tend to deep scroll when searching for a new product, which minimises the risk of filtering something out that may catch their eye.

Online shopping is ubiquitous  
Modern technology has paved the way for the “extreme shopper”, with many British women searching for products at the gym, at work and even during weddings. Quite simply, there is no boundary to online shopping, which means your business should be prepared to meet the growing demands of your increasingly mobile customer base.

Form filling
Nobody likes to give out excessive personal details, especially over the internet, but men are particularly averse to filling out detailed forms containing their private information. Crucially, if your site asks for too much, it can force potential buyers into the welcoming and forgiving arms of your competitors.
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