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From the category archives: Direct Marketing
The Direct Marketing Association has warned that ‘alarm bells should be ringing in the boardroom of every business that’s involved with one-to-one communications’ after MEPs overwhelmingly voted in favour of the less business-friendly version of the EU data protection reforms.
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Taking up a challenge to sail from Liverpool to Whitehaven via Belfast in a tall ship, without any experience, would be a daunting prospect for anyone. Having to work as a team with people you have never met before and learn to work together to win a sail race makes it that bit more overwhelming.
But not for two of our apprentices who did exactly that.
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Last week, our Director of Marketing & Communications, Melanie Darvall, was invited to celebrate the first birthday of the Keep Me Posted Campaign which was hosted by Baroness Wilcox at the House of Lords.
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Mailmark™ allows businesses item level tracking of their mail through the Royal Mail network. The service provides more visibility of mail performance and transparency.
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Do you know if your direct mail items are being opened? Can you see the success and return on the investment from them?
The fact that 70% of people still enjoy receiving mail items through their letterbox, especially discounts and offers, (reported by fast.MAP in 2012) is a huge reason why businesses choose direct mail to help reach their target audiences.
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Imagine a world where your business’s letters, invoices or mailshots land on customers’ doormats without you printing a thing …
… welcome to hybrid mail.
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Lee Faulkner started working at TNT Post in June 2012, when the company started its end-to-end delivery service in to South West London.
Starting with us as a TNT Postie, Lee’s career moved on to him mentoring new posties as a Buddy. Since Christmas 2012 he has been a Team Leader at our Southfield Depot.
We caught up with Lee to ask him a few questions about himself and life at TNT Post.
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Mail items can be anything from a personal letter, leaflet, a purchased package item or even unaddressed mail.
There are certain types of mail that people want to receive and if you are a retailer or e-commerce business, understanding which items these are, is important to you and your business. For Example, some types of mail that offers a benefit, will receive a positive feeling which in turn will help with increased enquiries
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The online world has grown rapidly over the years with many consumers now using the internet as part of their day to day lives. From this online growth, businesses are concentrating more on sending online communications so that they keep up with their consumers who use the digital world. However, many consumers still prefer printed communications to be sent to them. The question is, should brands be rushing to follow consumers in the online world, or should they focus more on direct mail?
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Action Now is TNT Post's new digital mechanism that offers quick and straightforward payments or donations. Consumers can engage with a brand by simply “Scanning, Viewing and Paying” from a QR code or short URL which can be placed on any piece of marketing material. Action Now enables retailers to engage with consumers through a new digital mechanism which encourages a direct response from consumers whilst they remain ‘on the go’.
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