While the primary use of sampling will always be getting potential customers to try your product, it also presents a unique way to engage with consumers. 

Depending on the type of information you’re after, the process can provide feedback based on your product itself or on consumer habits.

For instance, from a product standpoint you can receive feedback based on what potential customers like about your offerings, as well as what they don’t. Better still, if they like your product, then you’ve likely picked up a new customer.

On the other hand, you can use the process to find out about potential users of your product. An easy way to do this is to include a questionnaire with your sample (you can even set a caveat that potential customers have to fill one in before they’ll receive your product).

Not only will this present you with information about buyer habits and what consumers are actually looking for, it’ll help you to build a profile of your ideal target customer.

Here at TNT Post, we reckon our award-winning 2-stage sampling presents the best way to engage with customers. As the name might suggest , it’s split into two parts.

The first part involves a door drop being delivered to a home in the form of an empty bag, which explains that a free offer is available if the recipient agrees to it by ticking a box (you can also add a short questionnaire at this stage to maximise engagement levels). If they tick the box and leave the bag outside, then the next day they’ll receive their free sample.

Not only does this save you wastage (and money), it provides you with all the feedback that you’re after - assuming you implement a questionnaire - and lets you build up a profile of the sort of person that’s interested in your products.

All in all, our in-home sampling solutions can provide you with a golden opportunity to engage with potential customers – all while they get to enjoy your products and learn how great they are. Everyone’s a winner!